You can improve the search visibility of your digital press release content by following E=MC2 Public Relations’ five simple SEO tips for writing effective online press releases:
- Research, optimise and hyperlink your top keyword phrases (no more than two
- Link to a landing page, so you can track interest
- Post in the news area of your website (newsdesk)
- Distribute via RSS news feeds
- Maximise PR distribution to relevant online press (this gets your press release on other sites with backlinks to you)
This should help you create SEO-friendly press releases that will send more potential buyers and journalists to your website!