A very unhappy listed UK company recently asked us for strategic PR advice after finding negative comments from investors on the organisation’s financial performance. It wanted to know what it could do to stop the remarks on a discussion forum.
Our top three PR tips on managing your online reputation
If these negative comments are highly visible on internet searches, posting a defensive reply on a popular blog, discussion board or social media channel will just ‘fuel the fire’ and make things worse.
In situations like these you need to get the basics right. Here are our top three tips:
- Push down negative comments with a strategic PR programme of good news product or company stories which generate positive brand messages on the front pages of Google and other engine searches.
- Resist the temptation of posting defensive replies
- Don’t order the removal of the comments just because you don’t like them!